Viva Direct Report A Surge In Sales Of Home Exercise Equipment

FOR IMMEDIATE RELEASE:

Viva Direct, a prominent online health and fitness retailer based in the UK, report today an upsurge in sales of home exercise equipment as fitness fans cancel costly gym memberships in favour of cheaper forms of exercise. (London, Viva Direct, 08/08/2011)

Rather than maintain costly monthly gym memberships, an increasing number of people in the UK are choosing to exercise at home, and many are investing in equipment especially designed to give the body a proper workout whilst also being practical for storage.

The average gym membership in the UK is fifty pounds per month, or six hundred pounds a year. The retailer points to a general heightened scrutiny of household budgets as a key reason for the increased interest in home exercise equipment during the downturn.

Consumers have been especially keen on the Mini-Pedal Cycle, a 13 inch by 17 inch device which allows the user to build muscle strength in their arms and legs from a sitting position in their own armchair, whilst also improving their cardiovascular system. The user is able to monitor how many calories they’ve burned and the distance travelled through a computerised display, and the whole machine costs only marginally more than one month’s membership at the average UK gym.

The Easy Glider Low Impact Exercise machine has also seen increased interest. The device is designed to work core muscle groups whilst avoiding the injuries caused by the recurring impact associated with jogging on concrete.

By combining the regular and varied use of home exercise machines with occasional jogs or trips to the swimming pool, people are finding that they’re able to maintain their fitness levels whilst cutting their monthly outgoings.


Contact:
S. L. Green
1 Crompton Road
Groundwell
Wiltshire
SN25 5AW
E-mail: customerservices@vivadirect.co.uk
Enquiries: 0871 855 2121
Fax Number: 0844 482 1102
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